Every business that advertises online is seeking ways to improve conversions. It’s getting more challenging all the time to see a positive ROI on Facebook ads, Google AdWords, and other online advertising platforms. As competition gets fiercer and consumers more discerning, you need more sophisticated tactics for conversion rate optimization. Let’s look at some of the strategies that are best for improving the effectiveness of your online ads. Read more
A business credit card is a useful tool for helping you get the cash you need for essential expenses. However, if you don’t use it the right way it can cause you some serious problems. The following are some of the most common financial mistakes that business owners make with their credit cards. Make sure you don’t fall into any of these traps yourself! Read more
Email marketing is one of the oldest and most effective forms of online communication. It remains an extremely powerful way to promote your business. When considering various small business marketing strategies, some people worry that email is becoming obsolete in the age of social media and smartphones. This is not the case. Let’s look at why email marketing is just as relevant as ever and how it can help you build your business.
Every small business has to be concerned about document security. You want to make sure that sensitive documents containing information about your customers, financial information or other important data doesn’t get into the wrong hands. In certain industries, in fact, the law requires you to secure certain documents to protect customers. Here are five tips to improve small business security and keep your documents safe. Read more
One decision every business has to make is whether or not to extend credit to customers. Providing customers with credit allows them to obtain goods and services now while paying for them later. At the same time, you have to be careful to do this in a way that’s responsible and doesn’t harm your cash flow. Let’s look at how to extend credit in a way that’s beneficial to both businesses and their customers. Read more