A profitable website is one of your best tools for getting more leads and customers. Many websites, unfortunately, are not effective and don’t do much to help businesses grow. To create website traffic and profits it’s necessary to do plenty of research and to implement some proven strategies. Let’s look at the top five tips to create website success.
- Install Google Analytics
Analytics are essential for tracking your results and understanding what is and isn’t working. There are all kinds of tools to help you do this, but Google Analytics is free and fairly easy to use. It gives you many valuable capabilities, such as tracking your visitors, identifying how long they spend on each page, tracking conversions and learning where your traffic comes from. Install Google Analytics and consult it frequently. When you notice that you’re not getting the desired results in a certain area, try to pinpoint the problem so you can make the necessary changes.
- Implement a Content Management System (CMS)
A CMS makes it much easier to build a successful website. Many tasks are automated and you can add helpful features such as plugins. WordPress is the most popular CMS, but you can also look into others such as Drupal and Joomla. WordPress is generally the most newbie-friendly. Drupal is better for sites with high traffic or many pages. Joomla is very good for small businesses because it has many features that let you scale up as you grow. The best CMS really depends on your needs.
- Conduct A/B Tests
The only way to really know how your site is doing is to conduct tests. A/B or split tests are simple and useful, as they let you compare two variables. The more elements you test, the more comprehensive your knowledge. Remember that almost everything you do in marketing can be tested, including headlines, article topics, layouts, colors, graphics, and much more. Google Analytics provides many tools for testing, which Google calls experiments.
- Add a Contact Form and Contact Information
To create website success, you want to make it as easy as possible for your customers and prospects to contact you. A contact form is a simple way for people to send you an email for more information. In addition, list as much contact information as you’re comfortable with. It’s best to list a physical address and phone number. This information increases the trust factor for your business. It shows that you’re transparent about who you are, where you’re located and how to get in touch with you.
- Include Multiple Calls-to-Action (CTAs)
If you want a profitable website, you absolutely must include strong calls-to-action (CTA). You should include a variety of these in multiple locations. Having CTAs in different formats increases the chances of people leaving their email addresses, buying your products, or taking whatever action you want. If you’re selling a product, for example, include many links to the product page. Have opt-in forms on every page of your website. A CTA lets your visitors know exactly what you want them to do.
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This week’s blog was provided by Moxie Digital. Riviera’s weekly blog articles, written by business professionals on a variety of subjects, are designed to help business owners manage and grow their companies.