If you own a small business, you must always look for ways to grow and stay competitive. This is now truer than ever, with new technologies constantly disrupting the business world. There are a number of practices that can help drive marketing growth in today’s fast-paced and competitive environment.
Email Marketing is Still Relevant
Although email marketing is one of the oldest types of online marketing, it’s still very relevant. No matter what other platforms and technologies appear, people are still using email. Email, in fact, is complementary to other trends such as mobile-centricity and social media. For example, your social media pages can be used to grow your email list. Many of your subscribers will read your emails on their mobile devices. Focus on building your list and giving your subscribers helpful content.
Upgrade Your Social Media Presence
Social media is another trend that just keeps growing. The only things that change are which social media sites are most popular. Be sure to target the sites that your particular audience uses most. This depends on the age, interests and other demographics of your customers. As with blogging and email, it’s important to provide engaging content. Visually interesting content such as photos and videos are especially effective on social media.
Harness the Power of Data
Another term that’s often repeated in the business world is “big data.” Relying on hard data to make your business decisions is another practice that gives you a real edge. When you track your results and make changes based on analytics, you can consistently improve your results. This involves testing of as many variables as possible, including website design, social media practices, email templates, landing pages and any other marketing tools you employ.
Engage Your Audience With Video
Videos are more popular than ever. There are now more types of videos used in business, such as 360-degree video and live streaming videos. People find videos more engaging than other types of content as it lets them absorb information using multiple senses. You can include video content on your website, in your social media posts and even in your emails. No matter what type of small business you have, you can find ways to connect with your customers using video.
Leverage the Power of Blogging
A blog gives you the chance to establish your authority and provides the search engines with lots of content. This is a valuable tool to help you get more website traffic and increase your credibility. When blogging, make sure you publish content that’s relevant to your audience and that directly addresses their concerns and problems. Another principle of blogging is that you have to be consistent about it. If you blog at least once per week, preferably more, you’ll soon have a large body of content on many topics.
Understand that Mobile is the Dominant Force in Marketing Today
The expansion of mobile devices is the most significant long-term trend that has a huge impact on businesses. A few years ago, people started talking about making websites mobile-friendly. Now, you need to take this a step further and aim to be mobile-centric. That’s because mobile is quickly overtaking computers when it comes to internet browsing and online commerce. If you want to get more leads and sales, you have to make sure that your website and lead generation process is easy for mobile customers to manage. Because people are accessing the internet via mobile, this is really the single most important factor for accelerating marketing growth in the years to come.
In addition to the small business growth strategies discussed above, it’s also crucial for small businesses to maintain a healthy cash flow. One convenient way to ensure you get paid promptly is to start using invoice factoring with Riviera Finance. This service makes a big difference when it comes to your cash flow and accounts receivable management.