Every business that advertises online is seeking ways to improve conversions. It’s getting more challenging all the time to see a positive ROI on Facebook ads, Google AdWords, and other online advertising platforms. As competition gets fiercer and consumers more discerning, you need more sophisticated tactics for conversion rate optimization. Let’s look at some of the strategies that are best for improving the effectiveness of your online ads.
Email marketing is one of the oldest and most effective forms of online communication. It remains an extremely powerful way to promote your business. When considering various small business marketing strategies, some people worry that email is becoming obsolete in the age of social media and smartphones. This is not the case. Let’s look at why email marketing is just as relevant as ever and how it can help you build your business.
Advantages of Email
Here are some of the leading benefits of email marketing for small businesses. Read more
One of the most powerful ways to grow your business and outsell your competition is to get more positive online reviews. Reviews are getting increasingly important as consumers do research and seek reassurance before they buy a product online or stop in a retail business. Reviews are especially valuable for helping you rank and attract customers in local search. According to some research, each star in a review can result in between 5 and 9 percent increase in business. This is extremely significant and makes it worthwhile to investigate the best strategies for getting more reviews.
It’s interesting to look at how the perception of business websites has changed in recent years. In the early days of the internet, websites were a novelty and only considered essential for web-based businesses. Gradually, more and more businesses learned the value of creating websites. Lately, however, the rise of Facebook and other social media sites has made some business owners think that all they need is social media. This, however, is an incorrect and potentially costly error. Websites are just as critical to the success of a small business as ever before.