Top 5 Tips for Creating a Profitable Website

Top 5 Tips to Create a Profitable WebsiteA profitable website is one of your best tools for getting more leads and customers. Many websites, unfortunately, are not effective and don’t do much to help businesses grow. To create website traffic and profits it’s necessary to do plenty of research and to implement some proven strategies. Let’s look at the top five tips to create website success.

 

  1. Install Google Analytics

Analytics are essential for tracking your results and understanding what is and isn’t working. There are all kinds of tools to help you do this, but Google Analytics is free and fairly easy to use. It gives you many valuable capabilities, such as tracking your visitors, identifying how long they spend on each page, tracking conversions and learning where your traffic comes from. Install Google Analytics and consult it frequently. When you notice that you’re not getting the desired results in a certain area, try to pinpoint the problem so you can make the necessary changes.

  1. Implement a Content Management System (CMS)

A CMS makes it much easier to build a successful website. Many tasks are automated and you can add helpful features such as plugins. WordPress is the most popular CMS, but you can also look into others such as Drupal and Joomla. WordPress is generally the most newbie-friendly. Drupal is better for sites with high traffic or many pages. Joomla is very good for small businesses because it has many features that let you scale up as you grow. The best CMS really depends on your needs.

  1. Conduct A/B Tests

The only way to really know how your site is doing is to conduct tests. A/B or split tests are simple and useful, as they let you compare two variables. The more elements you test, the more comprehensive your knowledge. Remember that almost everything you do in marketing can be tested, including headlines, article topics, layouts, colors, graphics, and much more. Google Analytics provides many tools for testing, which Google calls experiments.

  1. Add a Contact Form and Contact Information

To create website success, you want to make it as easy as possible for your customers and prospects to contact you. A contact form is a simple way for people to send you an email for more information. In addition, list as much contact information as you’re comfortable with. It’s best to list a physical address and phone number. This information increases the trust factor for your business. It shows that you’re transparent about who you are, where you’re located and how to get in touch with you.

  1. Include Multiple Calls-to-Action (CTAs)

If you want a profitable website, you absolutely must include strong calls-to-action (CTA). You should include a variety of these in multiple locations. Having CTAs in different formats increases the chances of people leaving their email addresses, buying your products, or taking whatever action you want. If you’re selling a product, for example, include many links to the product page. Have opt-in forms on every page of your website. A CTA lets your visitors know exactly what you want them to do.

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This week’s blog was provided by Moxie Digital. Riviera’s weekly blog articles, written by business professionals on a variety of subjects, are designed to help business owners manage and grow their companies.

3 Ways to Market Your Business Online – For Free

Market Your Business Online for FreeIf you are looking for ways to market your business but you worry that a limited budget is holding you back, you’ll be glad to know that there are quite a few effective marketing tactics that are free. When you’re just starting out, or you’re strapped for cash, it’s prudent to seek out these cost-free strategies. Let’s look at three powerful ways to market an online business that don’t require you to reach for your wallet.

 

Sign Up With Google My Business

Google provides several important tools to help you market your business locally. Google Maps is particularly important for physical businesses, as it provides customers with directions to your place of business. Here are the key steps to use Google My Business and Google Maps:

  • Sign up with Google My Business. Add all relevant information, such as your business name, address, phone number, hours and description.
  • Check the appropriate categories.
  • Add images of your business.
  • If you have a physical business, add Google Maps.
  • Ask customers to leave reviews. Google displays reviews with its listings.

If you have a service-based business where customers don’t actually walk into your store or office, you can still sign up with Google My Business. However, you must have a brick and mortar business to use Google Maps. Both services are free.

Social Media

Social media sites such as Facebook, Twitter, LinkedIn, Instagram and others provide many free resources for promoting your business. Here are some tips to keep in mind to get the most out of social media:

  • Choose the sites that work best for your business. Think of the demographics of your customers and figure out which social sites they use most.
  • Fill out your profiles thoroughly. Use quality photos, include links to your website, and provide a detailed, keyword-rich description of your business.
  • Connect with friends, family, business associates and colleagues to grow your following. On some sites, such as Twitter and LinkedIn, one of the best ways to build up your following is to follow others with similar interests. Also connect with influencers in your industry -people with large followings and solid reputations.
  • Share content regularly. Daily is best. You can post two to three times per day on Facebook, even more on Twitter. Post a variety of content, including articles, videos, images, infographics and anything that’s relevant to your audience. You can also post useful links to other people’s content if they aren’t direct competitors.
  • Offer special promotions to your followers such as coupons, promo codes and discounts.

Email Marketing

Another great free way to market your business is email marketing. An email list gives you the ability to send messages to your list whenever you want.

  • MailChimp is free for the first 2,000 subscribers and 12,000 emails per month. Once you get more than that, you can find a plan that fits your business.
  • Send out emails regularly to engage with your audience. You could use a newsletter format to help establish your expertise. MailChimp provides templates to help you do this.
  • Promote articles, videos, your Facebook page, your latest product, affiliate offers, your book on Amazon or whatever you want to promote. On the other hand, also include helpful tips, news and other helpful information.
  • As your list grows, you may want to segment it, sending different messages to subscribers based on their interests and past buying behavior.

Use these three free methods to market your business. As you gain a larger following, you’ll start generating income from your online marketing efforts. Then you can think about investing in advertising and other paid promotional strategies.